Why carts get abandoned
The usual reasons:
- Unexpected shipping costs or taxes
- Forced account creation
- Missing preferred payment method
- Long delivery times
- Just browsing or comparing prices
Set up a recovery flow
Shopify includes abandoned-checkout emails, and tools like Klaviyo let you build a sequence. A common structure: a reminder within a few hours, a second email the next day addressing objections (shipping, returns, reviews), and an optional final reminder. Only add a discount if your margins allow it.
Add retargeting
Meta and Google retargeting ads can show viewed products to shoppers who left. Keep frequency reasonable and exclude recent buyers.
Respect consent
Only send marketing emails and SMS to people who have opted in, and always include a clear unsubscribe option — especially important for customers in the UK, EU and Canada.
Frequently asked questions
Should abandoned cart emails include a discount?
Not always. Many shoppers return with a simple reminder. Test with and without a discount to protect your margins.
Want this fixed for your store?
DelightTech Pro has 6+ years of hands-on Shopify experience. We'll find what's holding your store back and fix it.